 Personalized Presentations
 Pre-determined starting point based on variable data
 Better Cost Efficiencies — 10% to 40% less than print catalogs, booklets, etc.
 Higher Conversion Rates — Average of 19% of recipients placed an order. |
 ID/Member key to download and unlock content
 Subscriber ID/”Key” to access web content
 Registration ID such as appliance serial number
 Campaign ID to drive a data based presentation or course materials.
 Sales channel tracking such as Representative/Agent ID for referrals
 Loyalty reward programs |